Customer reviews are among the first things people see when they search up your business on Google or Google Maps. It has also been shown that positive reviews provide a greater boost to conversion rates than other local SEO efforts. Let’s say I was craving Mexican for dinner in downtown Calgary. A quick Google search shows me…
Read articleWhen was the last time your business performed a competitor analysis? If you’re not routinely running an analysis, you’re missing out on valuable insights that could help your business grow. Completing a competitive analysis is an important step in your marketing strategy. With this, you can establish what sets your product or service apart. When…
Read articleGoogle Alerts is a notification service. The service sends emails when it finds new results—such as web pages, newspaper articles, blogs, or scientific research—that match the user’s search term(s). When setting up alerts you can determine the following: How often you get notifications The types of sites you’ll see Your language The part of the world…
Read articleInvoices are often overlooked when delivering integrated marketing campaigns. Compared to other ways of promoting your business, creating a unique, customized invoice is by far the least expensive place for communicating with your customers. Invoices are typically promptly opened and reviewed– which gives you the immediate attention of your target audience and an advertising opportunity…
Read articleWhether your goal is to get more Twitter followers, leads or increase website traffic, this guide has you covered. Optimize Profile Picture Social Media is about human connections, so if you are building a personal brand make sure to use a picture of yourself. However, if you are trying to build a brand through Twitter,…
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